"Brother-in-law, you don't usually make a move, but when you cook, the dishes smell so good."
Shen Rong, seated at the table, couldn't stop talking. Seeing her like this, Shen Xue found it both amusing and exasperating.
"As a girl, can't you be a bit more refined? You look like you haven't eaten in years."
Shen Xue felt helpless at Shen Rong's ravenous eating. Shen Rong, however, was unconcerned.
"At home, why be refined? We're all family, as long as we're full."
Due to the matter of finding a partner, Shen Rong's relationship with both Liu Chunmei and Shen Xue was currently a bit delicate.
"Eat, eat, this is your home, don't worry about other things. Yan Yan, Hao Hao, you use chopsticks. Che, you can use your hands, and watch your brother."
Chen Yang placed a chicken wing on each of the three children's plates. He had, in essence, introduced cola chicken wings decades early, and the result was evident: all three children loved them.
"You just keep spoiling her. If this girl is still unmarried at thirty, and my mother comes looking for you, don't you dare hide."
Shen Xue pouted. Her husband wasn't on the same side as her, and she felt a little unhappy.
It was understandable. She was limited by the era. It was only the 1980s, and a girl not married by twenty-six or twenty-seven was indeed considered an older bride.
"Sister, don't worry about me. Three kids are enough for you to worry about. If it's really that bad, just have another nephew with my brother-in-law."
Shen Rong, while eating, didn't forget to complain to Shen Xue. Shen Xue rolled her eyes in annoyance. Three children were already enough to drive her crazy; having another one? This girl was quite rebellious.
"You, girl, say a little less. Your sister is telling you this for your own good, wanting you to find someone you love soon and start a family. That way, you'll have someone to take care of you, and they'll worry less."
"Wife, eat, eat. Don't get angry. Arguing won't change anything, and we still have to live. We can't go hungry, can we?"
Chen Yang spoke a few words to his sister-in-law. If he didn't step in as a mediator, the two sisters might start a real argument.
Both sisters gave Chen Yang some face and didn't continue the topic. Even in the 21st century, many families had disputes over marriage, let alone now.
"By the way, how did this wine fair go? I saw quite a few wine merchants attending?"
Chen Yang only knew that Shen Rong had organized this wine fair, invited many wine critics, and even had television publicity. But he hadn't paid any attention to the specifics of how the fair was run.
Shen Rong was no longer a child. She had been at Xuan Liquor Factory for over a year and had her own ideas. Chen Yang didn't interfere.
"How else could it go? Naturally, our Guojiao 1978 took the lead."
"These wine critics were all hired by me, and various publicity stunts were designed by me. It was like paying actors. Even if there were twists and turns, and perilous situations, it was all to make our Xuan Liquor shine by comparison with other brands."
"In fact, from the very beginning, when these critics were invited, it was already decided that our Xuan Liquor would win. I paid the money; who else would they listen to?"
"Of course, it's like this this time. Next time, the hosting rights will be given to Shanghai. Then it will be fair, just, and open, and everyone will compete on their own merits. That way, no one can criticize us, and we won't lose credibility."
"But no matter what, we are the champions of this first wine fair."
Shen Rong was clearly very proud. The first event was the most eye-catching, after all, there had never been anything like it before. They had certainly stolen the spotlight this time.
Even if other wineries imitated them later and held their own brand championships, people would say it was self-made and lacked credibility. Unlike this time, everyone was keen on the novelty, and their attention wasn't focused on who the organizer was, as there had never been such a wine fair before.
"Hmm, it would be best to launch a few new products during this opportunity. Guojiao 1978 can be positioned as a special supply and a premium product in the future. We could also develop something like Dongfanghong 1949, or a Dongfang Yun series, focusing on light fragrance..."
"What I'm saying are just suggestions. The most important thing is to cultivate brewing masters. Although our father is the young master of the distillery, the Shen family's distillery was just a small workshop back then. We should learn from those established, large distilleries."
"The brewing masters and craftsmanship all require accumulation. Advertising can make Xuan Liquor famous and ensure sales in the short term, but ultimately, customer loyalty depends on quality."
Chen Yang stopped at a crucial point. Shen Rong was already doing a great job. After all, she had just left school, and it wasn't easy to truly translate theoretical knowledge into practice.
These were things she had to figure out slowly herself. Chen Yang could only offer some advice from the perspective of someone from the future.
"Brother-in-law, I will study what you said carefully. Developing brands, series, and special editions are all within the plan, but how to do it still needs to be validated by the market."
"As for cultivating brewing masters and learning brewing techniques, I'll need to discuss it with my father when I get back. He's a bit too proud right now, thinking the Shen family's brewing techniques are something extraordinary."
"To put it bluntly, even at its peak, the Shen family's products were only sold around Anhui Province, and the largest sales channel was around Qinghe. Now we sell all over the country. In terms of brewing techniques, we do have a gap with some of the larger distilleries."
Shen Rong knew very well that what Chen Yang said was true. Xuan Liquor's rapid sales explosion was entirely due to marketing strategies.
Among the many large distilleries, Xuan Liquor's quality was not particularly outstanding. It was just that they were one step ahead when others hadn't realized the importance of advertising and promotion.
When other wineries started imitating their promotions later, the competition would be fierce. Without strong quality support, Xuan Liquor could easily be ousted from its current position as a sales bestseller.
"It's good that you understand what I'm saying. At least for now, the future development of Xuan Liquor Factory should be prosperous and promising."
"But we must have a long-term vision. Since we've chosen to run a business, we need a long-term plan, and we must constantly adjust our plan as times change to ensure the enterprise can go further."
Chen Yang was imparting his business experience and philosophy from two lifetimes. If Xuan Liquor Factory was managed well, its assets could explode in the future, perhaps exceeding Zhenhua's accumulated real estate value in a very short time.
Maotai was the best example, with a market value of over a trillion yuan!
This was the drawback of traditional industries. One might work a lifetime and still be submerged by the relentless tide of history. Even becoming an industry leader might not compare to a few rounds of financing after a company goes public.