Chapter 1396: Chapter 1396: Get Ready to Trend!
"I didn’t expect her to move this fast." Coco muttered, then turned to Charlotte.
"By the way, when I went to see her just now, she was contacting the clothing manufacturers. It looks like she’s planning to release a few new designs—probably using those sketches she secretly photographed in the office."
Coco’s expression turned sour as she said this.
"I used to think Florienna only used some underhanded means to join the company, but now she dares to pull something this bold. It’s absolutely reprehensible," Coco exclaimed indignantly.
"Of course, the people backing her... they’re no small figures."
Charlotte casually curled her lips into a smirk. She returned to her desk, pulled up a design draft on her computer, and opened it.
This was the finalized piece. After completion, it naturally needed to be sent to the Worsen brand for their review and approval.
"Sister Charlotte, what should we do now?" Coco asked curiously, watching her with a mix of curiosity and intrigue as she noticed the confident smile playing on Charlotte’s lips.
Supporting her chin with one hand, Charlotte replied with a bright smile:
"Of course, we’re getting ready to trend."
...
Not long after, Charlotte received a response from the Worsen team.
Worsen expressed their immense satisfaction with Charlotte’s design and stated they could immediately move forward with the product teaser campaign.
Charlotte was very pleased. Upon seeing their feedback, she promptly sent a message to Justin Battleson.
The Worsen brand then issued a public announcement, revealing their collaboration with Riley Group for this project.
As an emerging fashion brand in recent years, Worsen had quickly garnered a devoted following among younger audiences and newcomers. Currently, their primary market remained in Lemziville.
However, once the announcement was made, it caused a considerable buzz within Druarus.
What’s more, the partner this time was Riley Group, which only added to the public attention.
Although Riley Group had faced scandals surrounding the termination of contracts before, online discussions about them had always remained significantly high.
Amidst the attention from countless netizens, the teaser for Charlotte’s designed product was released by Worsen and quickly surged onto Weibo’s trending list.
"Oh my god, the collaborative apparel this time is just stunning!"
"As expected of Charlotte Thompson. Why is it that every single one of her designs nails my preferences perfectly?"
"Who said Riley Group was about to go bankrupt a while ago? Step out and apologize right now."
"I’m not intentionally putting anyone down, but the quality of this design compared to the previous collaboration with XTZ is worlds apart."
"Exactly, exactly. Aside from a few haute couture pieces, what was the rest of it? I went to that show with so much anticipation, only to leave utterly disappointed. How can designs supposedly stemming from Charlotte’s philosophy feel so vastly different in quality?"
"Can people stop blaming everything on Charlotte? For the XTZ collaboration, she only partially contributed to the designs. It’s different from this time with Worsen, where she’s solely responsible."
"Wait, so the fashion show for the XTZ and Riley Group collaboration is over? Am I living in a 2G world? Why wasn’t there any buzz about it?"
"It’s not because you’re 2G, it’s because the show flopped. It was an utter disaster."
The show mentioned by the netizens was the collaboration between Riley Group and XTZ that recently concluded. However, it was different from Worsen’s collaboration, where the focus was on purchasable pieces.
Riley Group and XTZ jointly hosted a runway event that garnered attention from several media and fashion magazines.
Not long before, Riley Group had seen their stock prices drop due to issues related to contract terminations. Many had pinned their hopes on this collaboration with XTZ to deliver a stunning resurgence.
However, the final results of the show left everyone underwhelmed.